OJR article: What Newspapers and Their Web Sites Must Do to Survive

OJR article: What Newspapers and Their Web Sites Must Do to Survive: "Most printed newspapers' circulations and readerships meanwhile continue their steady 40-year declines. More than 80 percent of American adults read a newspaper each weekday in 1964, but only 58 percent did in 1997, according to the Newspaper Association of America. In 2003, an estimated 54 percent read a newspaper each weekday. Most analysts predict that fewer than half of adults will read the paper every day by the end of this decade."