"Study Examines Choice of Religion"

Subtitle: "Spiritual Attitudes, Not Church Policy, Cited as Reasons"
Jacqueline L. Salmon, The Washington Post, April 28, 2009.

Research sponsored by the Pew Forum on Religion & Public Life has estimated that 56 percent of Americans have changed religion at some point in their lives.

They also found that up to one-third of people who have left their childhood faith have jumped around among three or more other faiths.

The article also states that

More Americans have given up their faith or changed religions because of a gradual spiritual drift than because of disillusionment over their churches' policies.

Comment: I guess it is not surprising that relatively few Americans choose churches based on an agreement with the details of the church's theological positions. I have read that American churches are very active in "recruiting" members, and I suppose that they do so offering ritual, community and ministerial services that members find attractive. I wish I had something more illuminating to offer on this interesting fact. JAD