Leisure Pursuits of Today?s Young Man: "As the fall TV season began, viewership among men from 18 to 34 fell 12 percent compared with the year before, Nielsen reported. And for the youngest group of adult men, those 18 to 24, the decline was a steeper 20 percent."
"nearly 75 percent of males 18 to 34 have Internet access, according to the latest figures from comScore Media Metrix, making them the most wired segment of the population."
The idea is that the most wired are watching stuff from the Internet, and not subjecting themselves to broadcast television.
Monday, March 29, 2004
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