Like most bloggers, I think that question would only be asked by an old fogy. I suppose that the Economist is a special kind of old fogy -- one that thinks people only do things for financial rewards. The answer: I suppose economists spend time blogging because they can and they want to.
The article identifies some very interesting blogs done by economists:
* Brad DeLong's Semi-Daily Journal
* The Becker-Posner Blog
* Greg Mankiw's Blog
^ Brad Setser's Web Log
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