The Shack by William Young is an Internet phenomenon, apparently having sold more than one million copies after having been turned down by a number of publishers. Self-published by the author, and benefiting from about $300 in advertising, the book has risen to best seller lists on the New York Times, Amazon and Barnes and Noble. Apparently the book has benefited from word of mouth in the religious communities but it has also benefited from Internet publicity and online sales.
Friday, July 18, 2008
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