Once about Knowledge and knowledge systems, especially knowledge applied to economic development, but since I retired branching into politics, music and whatever catches my attention.
This toolkit from the Global Development Network provides broad tips and practical suggestions for communicating academic research using the internet. It draws on best practice for web strategies from the information and commercial worlds, especially selected to help the successful electronic dissemination of your research.
This 266-page book from the the staff of the International Bank for Reconstruction and Development/ The World Bank is intended to be a source of knowledge and practical advice for all those involved in development communication, a compendium of reference material for courses and workshops in this field, and an advocacy piece to promote the discipline to managers and decision makers who have an interest in learning why and when to adopt development communication. The two factors guiding the rationale for writing this sourcebook, according to the introduction, are: "First, despite the growing recognition enjoyed by the discipline of development communication, its nature and full range of functions are still not fully known to many decision makers and development managers who tend to identify this field merely with the art of disseminating information effectively. Second, because of the recent shift in the development paradigm (that is, from one-way to two-way communication) and the related changes in the field of development communication, many communication practitioners are not entirely aware of the discipline’s rich theoretical body of knowledge and the wealth of its practical applications—which are growing in relevance for the development context." Paolo Mefalopulos, The World Bank, 2008
No comments:
Post a Comment