Tuesday, September 16, 2008

If you read a false charge, be careful it does not leave a negative residue in your mind

According to About.com, "this is not a photo of the Republican Party's 2008 vice-presidential nominee, Sarah Palin. Someone doctored this image by pasting Governor Palin's head on top of someone else's body." (Emphasis added.)

My friend Julianne sent me a link to "John McCain's ads are LIES. Here's the video proof." The link is to a YouTube video posted by Bravenewpac that presents a number of adds sponsored by the McCain campaign, each with a follow-up indicating that its substance was untrue. The video also cites a number of national publications which identify the negative advertising to which the McCain camp has taken refuge.

I thought I would make the video available here, but decided against doing so. My decision was based in part on Shankar Vedantam's article in yesterday's Washington Post. He makes the point that a false charge can result in a worsening of opinion about the person charged and that the impact is greater among people predisposed to think ill of the subject than among those predisposed to think well of the subject. The research also indicates that a follow-up which exposes the falsehood repairs the damage for those predisposed to think well of the subject; however, a negative residue is left in those predisposed to think ill of the subject even after the exposure of its falsehood.

So I will not post the video, but will post the photo cited by Vedantam of Sarah Palin, with the advisory that it is false!

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