- 66% of American adults have a home broadband connection in 2010, little changed from the 63% who did so in 2009
- In contrast to the population as a whole, broadband adoption among African-Americans grew significantly between 2009 and 2010
- One-third of broadband users subscribe to a premium service, and the average broadband subscriber pays $41.18 per month for service
- Most non-internet users have limited exposure to online life, and half do not go online because they do not see the digital world as relevant to them
- Most non-users would need help in order to feel comfortable going online
Comment: I suppose the lack of increase in penetration between 2008 and 2009 was at least in part due to the recession that began in that period, as well as to saturation of the market (some people will be very slow to adopt broadband).
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