Thursday, May 24, 2012

WHERE GOOD IDEAS COME FROM by Steven Johnson





One of our most innovative, popular thinkers takes on one of our key questions: Where do good ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Airhttp://www.barnesandnoble.com/w/invention-of-air-steven-johnson/1015194568?ean=9781594484018 to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Johnson provides an encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Johnson suggests that the question we need to ask is, What kind of environment fosters the development of good ideas? 

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