This video is still another illustration that the simplification of "economic man" does not apply well in all circumstances.
In terms of the topic of this blog, "knowledge for development", the video has an important implication. You can't motivate people for the difficult task of harnessing better knowledge to promote faster social and economic development if you depend on financial rewards. It is better to find people who are devoted to the purpose, to give then independence to work on what they feel are important problems and applications, and give them opportunities to achieve mastery of their fields and work.
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