Psychologists have identified a large number of cognitive biases that lead people to make less than optimal decisions. If you know what those biases are, and recognize that you too are subject to them, you at least have a chance to protect your decision making against them.
Here are some sources of information on cognitive biases:
- "The 12 cognitive biases that prevent you from being rational"
- Wikipedia entry: "Illusory superiority"
- Wikipedia entry: "List of cognitive biases"
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