Source: "SOCIOLOGY: Indirect Social Influence," by Jerker Denrel
Science 4 July 2008: Vol. 321. no. 5885, pp. 47 - 48.
If I understand this brief paper, it suggests that people may act rationally by following the example of a neighbor or friend if it seems positive, and continuing the search for a better option in that other's experience seems negative. I think that is likely. The author's suggest that this strategy might easily lead a researcher incorrectly to assume that the neighbor of friend is influencing a subject's judgment (e.g. by argument).
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